That is, unless you were to accept a free pint from The Sun anywhere in Merseyside.

Knut Albert beat me to the punch regarding a free pint promotion from Carlsberg, shirt sponsors for my favorite EPL team Liverpool, and The Sun, the tabloid magazine that handled coverage of the Hillsborough Disaster poorly, making spurious allegations about fan conduct in order to move product. Needless to say, they didn’t make too many friends at Anfield.

Well, I may be a few steps behind again, but I figure that it’s worth passing along anyway. Carlsberg has decided to pull its promotion due to the reaction of several justifiably upset Liverpudlians. So while they’re busy consolidating their holdings around the globe, at least they’re able to take the time to apologize for such a naive marketing mistake.